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The 90's was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. "Hire us because we're a Novell certified shop" or "Hire us because we're an IBM business partner."

Bad Credit Credit Creditres Most consultants aren't leading with that anymore because they don't want to be perceived as an extension of that company sales force. They want to be perceived as their own brand of computer consulting.

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Bad Consolidation Credit Debt The Benefits of Partner Programs Have Disappeared

Property market collapse, credit crunch You know things are bad when property developers can give their cash away.

Bad Company Credit Repair In the old days, you used to get big MDS and co-op advertising when you were in a partner program. Those days are rapidly ending, so there's really no financial reason for sticking their logo all over the place anymore. Spend more time branding yourself as opposed to just focusing on the solutions that you represent.

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Bad Card Credit Credit Stick To The Products You Know

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Bad Car Credit Loan Naturally when you get new computer consulting prospects and you're taking them through the qualification stages and sales calls, you're going to tend to recommend the solutions that you're most comfortable with.

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Bad Credit Loan Mortgage If you're authorized to belong to a program, you're going to recommend that particular solution. That's fine, but don't make your marketing message focus on just that particular product or that particular platform.

Auto Bad Credit Loan Don't Become a Commodity

Bad Credit Mortgage Refinance If you do, you open yourself up to commodity priced competition. Your prospects will ask why they should buy their NetWare license from you if they can get it cheaper on the Web or through mail order. Don't open yourself to a bidding war.

Bad Credit Refinance That way of marketing is dated. It's passé. You are much better off if you market what your computer consulting business can do for your client!

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About The Author:

Bad Card Credit Joshua Feinberg can help you get more steady, high-paying computer consulting clients. You can learn how too. Sign-up now for Joshua's free audio training program on the Computer Consulting Blog.

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Bad Credit Home Loan Mortgage Joshua Feinberg, co-founder of Computer Consulting 101, shows computer consulting business owners get more steady, high-paying clients. Learn how you can too. Sign-up now for your free access to field-tested, PROVEN Computer Consulting 101 secrets.

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