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WISCONSINS BIOTECH COMPANIES AT BIO

Avicom
BIOPONS, Inc.
Bone Care International
Cambridge Major Labs
ConjuGon
EMD Biosciences/Novagen
EraGen Biosciences
Fisher Scientific
GeriGene Medical Corporation
Mirus Bio
NeoClone Biotechnology
Nutra-Park
Platypus Technologies
Pierce Biotechnology
Praxair
Promega
SAIC Biomedical Sciences
Scientific Protein Labs
Tetrionics
Third Wave Technologies

Deron Curlis, partner and technology practice leader with accounting firm Grant Thorton said of his presence at BIO 2004, Madison is part of a world-class industry in biotechnology and requires world-class infrastructure. Professional services are a big part of that.

Curlis commented that more representatives of Wisconsins biotechnology industry should attend this event to network and generate more opportunities for their businesses.

In February, it was uncertain if the state of Wisconsin would be represented at this years international gathering. There was limited interest and limited resources from the state, Forward Wisconsin and private businesses.

We need to take a step back and figure out what we can do to better understand the needs of our biotech industry and how we better market Wisconsin businesses, said State Secretary of Commerce Cory Nettles, who is leading the states delegation. Gov. Doyle was unable to attend this years event as he was involved in planning Wisconsins activities for the upcoming 86th Annual PGA Championship, to be held in Kohler.

A core group of small companies assisted by the University of Wisconsins Office of Corporate Relations, working in tandem with increased funding form Wisconsins Department of Commerce, pulled together to marshal the resources needed to have a respectable presence of the conference.

Departing from previous traditional Wisconsin themes that celebrated Wisconsins food, beverage and hospitality and featured iconic symbols such as Bucky Badger, this years steering committee group created an art gallery theme designed to create a feeling of space openness and quality of life. Bright-red shirts featuring Wisconsins name have been replaced by black shirts and pants to make booth workers appear to be working in an art gallery.

Wisconsins exhibit pavilion, entitled Room to Breathe, emphasizes that Wisconsin is a great place to create, to innovate and to live. Each of the Wisconsin pavilion exhibitors have similarly constructed and colored booth backgrounds (gray), all the carpet is the same color in both the booths and aisle (blue), dividers between the individual booth spaces have been removed and all the exhibitors are displaying large pictures in their booths to carry through the art gallery look.

BIO 2004 is the premier industry trade conference that attracts an international audience of over 16,000 delegates. Many of the exhibiting states and organization have well thought communications, publicity and economic development strategies. Many institutions have speakers on many of the conferences numerous educational seminars.

In spite of all these obstacles, the state was able to assemble 18 companies that are members of the Wisconsin Biotechnology and Medical Device Association to exhibit at the conference, even if they only had a small presence. The states largest biotech companies contributed a fraction of the dollars spend by much smaller companies such as Eragen Bioscience. Representatives of several other Wisconsin biotechnology companies including ConjuGon and Mirus Bio attended the conference and delivered presentations, but did not exhibit in the Wisconsin Pavilion.

The participation of Wisconsin biotech companies was aided by a grant from the Center for International Business Education and Research at the University of Wisconsin-Madison School of Business.

The states reception which, in the past, has attracted huge crowds of biotech players from around the world will no longer be held due to cost and logistical issues. The UW-Madison Office of Corporate Relations is holding a small invitation-only gathering designed to attract Bay Area alumni.

The Wisconsin Technology Council with support from the Department of Commerce and other sponsors has produced a 24-page, magazine-style brochure called Life Science Wisconsin The Smart Choice, that is being distributed at the conference. The brochure summarizes the strength of Wisconsins life science industry, the states quality of life and lists numerous resources for business wishing to do business with the states industry.

Tom Still, president of the Wisconsin Technology Council, said in his weekly syndicated column, Inside Wisconsin, The Wisconsin pavilion, to be honest, will be relatively modest compared to most state exhibits in the hall. In fact, some states will spend more on their BIO exhibit than Wisconsin does in an entire year on its major tech development arms. Thats because Wisconsin, for all of its life science attributes, still has a way to go before it catches the big boys.

While thats no reason for despair, its a reminder that Wisconsins recent bragging rights must be placed in perspective. The competition in life sciences is intense, and it is global as well as nationwide. Those states, regions and communities with the right ingredients will prosper; those that lack key elements will fall by the wayside, Sill said.

Other states may throw hundreds of millions at building a biotech infrastructure in a few short years, but its likely to be those states that already have a strong base and the commitment to keep it that will compete. Wisconsin has what it takes to be a leader in the life sciences, if it doesnt squander what most other states covet, added Still.

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