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Eloqua Tops Email Deliverability Benchmarks in Pivotal Veracity Audit

At 97%, Eloqua's B2B and B2C Deliverability Rate Outperforms Current Industry Rate

Bad Credit Credit Creditres TORONTO--(BUSINESS WIRE)--Aug. 16, 2004--All email service providers are not the same. One bad client in an email vendor's client list or out of date best practices can negatively affect the deliverability of everyone's mailing and damage the effectiveness of multiple campaigns. According to a recent audit by Pivotal Veracity, LLC, an independent email delivery audit company, Eloqua Corporation, a provider of sales and marketing automation solutions and services, achieves a business-to-business (B2B) and business-to-consumer (B2C) email received deliverability rate of 97%. Eloqua's deliverability rate outperforms Pivotal Veracity's industry benchmarks currently at 77% received deliverability rate.
"The only way to fight the pervasive spam problem is to develop a means of certifying legitimate mailers, ensuring that spam is blocked and 'real' mail continues to land in users' in-boxes," said Deirdre Baird, CEO of Pivotal Veracity. "Eloqua has made a commitment to empower their customers to ensure their success in email marketing communications. Together, Eloqua and Pivotal Veracity provide businesses the tools and intelligence that email marketers need to preserve email as a cost-efficient, highly effective means of communicating with prospects and customers."

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Bad Consolidation Credit Debt The Eloqua audit was conducted from May 2004 to June 2004 and tracked to 21 of the nation's top Internet service providers (ISPs), including those with the highest block rates, and involved checking email content against all major spam filters and blacklists.

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Bad Company Credit Repair With B2B companies increasingly using email to communicate with potential and existing customers, deliverability is becoming a critical factor in maximizing marketing response. If the email is coming from a domain previously flagged for its email practices, that email, regardless of content or consent may get automatically blocked, destroyed or rerouted as bulk. The most legitimate, honest and forthright marketer in the world can do everything right, but if 20% of the mail is not reaching its intended target, there is a tremendous amount of missed opportunity.

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Bad Card Credit Credit Eloqua worked closely with Pivotal Veracity to develop Pivotal Veracity's new eDelivery Tracker for B2B, a more sophisticated deliverability solution specifically designed to test B2B email campaigns. By conducting tests against several ISPs, Eloqua was able to assess factors that affected deliverability and determined best practices for B2B email marketers. (See "Pivotal Veracity Unveils B2B Delivery Optimization Tool" release issued on August 3, 2004.)

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Bad Car Credit Loan "Many companies miss sales opportunities because email campaigns are lost to the 'bulk' mail folder at the very beginning, or else 'hot' customer leads get lost within a batch of general prospects during the marketing-sales cycle," said Mark Organ, CEO of Eloqua. "Eloqua combines automated lead generation capabilities, permission-based marketing, customer behavior tracking and analysis with the highest deliverability standards to ensure customers that their marketing communications will reach their targets. In B2B marketing, where more and more marketers are using email as a cost-effective means to identify, generate higher response rates, and further qualify leads before sending them on to sales, every email communications counts."

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Bad Credit Loan Mortgage Eloqua ensures deliverability by only working with quality B2B vendors who maintain up-to-date best practices. Eloqua helps customers develop content that will not get blocked by spam filters and provides them with a deliverability report card.

Auto Bad Credit Loan About Eloqua's Products

Bad Credit Mortgage Refinance The award-winning Eloqua Conversion Suite(TM) is designed to deploy quickly and easily, and is comprised of four hosted modules: Marketing Conversion, which enables marketers to track online and offline campaigns in real-time; Sales Conversion, which provides sales professionals with real-time prospect behavior and interest data, and digital collateral distribution capabilities; Site Conversion, which offers website traffic analytics and web-based chat; and Hypersite, which creates individual, profile-driven website content for customers and prospects. To meet the demands of larger organizations, Eloqua offers Conversion Suite Enterprise Edition, an advanced solution that unifies all the Conversion Suite modules along with enterprise applications such as CRM. This comprehensive suite bridges departmental boundaries and enables your marketing and sales departments to work in unison.

Bad Credit Refinance About Eloqua Corporation

Bad Credit Mortgage Second Founded in 1999, Eloqua Corporation is a leading provider of marketing and sales automation solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).

Bad Credit Loan Student About Pivotal Veracity

Bad Card Credit Founded in 2003, Pivotal Veracity is an independent email delivery auditing and management company that enables permission-based email marketers to improve their email delivery. The Company's technology helps direct marketers and their chosen deployment vendors analyze their email campaigns and decisively improve inbox placement. Pivotal Veracity's customers are Fortune 1000 marketers. The Company also partners with leading direct marketing providers including Eloqua, Eclipse Direct Marketing, Blue Hornet, Exact Target and The Hauser Group. A supporter of CAN-SPAM, Pivotal Veracity believes in responsible direct marketing and double-opt-in list generation. For more information on Pivotal Veracity, please visit http://www.pivotalveracity.com/.

Bad Credit Financing Contacts

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Antenna Group for Eloqua Corp.
Rachelle Marquez-Santos, 415-977-1911
rachelle@antennagroup.com
or
Pivotal Veracity
Michelle Eichner, 480-684-0770
meichner@pivotalveracity.com

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