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America Online and Time Warner Cable Join Forces to Provide Customized Broadband Offering
Bad Credit Credit Creditres STAMFORD, Conn. & DULLES, Va.--Jan. 31, 2005--Time Warner
Inc. (NYSE:TWX): Time Warner Cable and America Online, both
subsidiaries of Time Warner Inc. (NYSE:TWX), today announced a new
strategic agreement to develop and market a customized broadband
offering with attractive pricing for their current AOL and Road
Runner subscribers as well as prospects across the Time Warner
Cable footprint. As part of this relationship, America Online will
manage the advertising and search
opportunities for both the new offering and the Road Runner
portal.
Don Logan, Chairman of Time Warner's Media & Communications
Group, said: "This new agreement aligns the strategies of America
Online and Time Warner Cable in the fast-expanding broadband
sector, and it will enable each
business to focus on its key
areas of growth. Time Warner Cable should accelerate its
acquisition of high-speed data subscribers, while AOL should
enhance the lifetime value of its member base and maximize its
revenues from online advertising, search, commerce
and premium services."
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Bad Consolidation Credit Debt Jonathan F. Miller, America Online's Chairman and Chief Executive Officer, said: "By working closely with Time Warner Cable, we're making it easier for our customers to enjoy the best of the AOL service's premium content and features designed for broadband with a top-quality, high-speed connectivity service at an affordable price. This agreement provides another way for America Online to extend the subscriber lifetime of AOL dial-up members who want to move to broadband. This partnership will also make it easier to reach a new pool of broadband consumers and monetize an even bigger broadband audience through advertising, search, commerce and select premium services."
Time Warner Cable (TWC) is one of the nation¯ largest providers of cable television and Internet access.
Bad Company Credit Repair Glenn Britt, Chairman and Chief Executive Officer of Time Warner Cable, said: "Growing our high-speed data business is a top strategic priority for Time Warner Cable. We are very pleased to have reached an agreement that gives both Time Warner Cable and America Online opportunities to capitalize on the migration of AOL dial-up members to broadband. This partnership will also improve the Road Runner experience by offering access to AOL's compelling broadband content, features and functionality."
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Bad Card Credit Credit Under the agreement, the new broadband offering will consist of a special edition of the AOL client with its popular content and features optimized for broadband that is combined with Road Runner's high-speed connectivity and its content. This new offering will provide unlimited broadband access as well as 10 hours of dial-up connectivity monthly. Once installed by Time Warner Cable, the new offering's client will be available on the computer desktop and the AOL.com portal will be set as the default home page.
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Bad Car Credit Loan America Online will also manage and sell advertising and search inventory for both the new offering and Road Runner.com. In addition, AOL will be able to provide commerce opportunities and premium services to the subscribers of the new offering and Road Runner.
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Bad Credit Loan Mortgage America Online and Time Warner Cable will work together to migrate existing AOL and Road Runner subscribers and prospects to the new offering as their lead broadband offer. America Online will market to its current narrowband members, while Time Warner Cable will target Road Runner subscribers. The two will coordinate their marketing efforts to sign up prospects. The new offering is expected to roll out across Time Warner Cable's footprint over the next several months.
Auto Bad Credit Loan Pricing will vary according to connectivity speed, and a number of price points will be tested in the initial rollout market; however, pricing will be set with the goal of driving share while maximizing profitability.
Bad Credit Mortgage Refinance Time Warner Cable will manage the subscription billing and customer care for its services and provide a share of the subscriber revenues to America Online. For its part, America Online will provide a share of its advertising, search, commerce and select premium services revenues to Time Warner Cable.
Bad Credit Refinance The Road Runner service will continue to be available on a stand-alone basis to subscribers who elect not to take the new offering. To enhance the Road Runner subscriber experience, America Online will provide programming and functionality (on both a branded and white-label basis) - such as broadband content and enhanced communications features. Time Warner Cable customers who currently receive broadband service from an ISP provider other than Road Runner or AOL will not have their service affected.
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